Part of Bugs' great achievement had been to establish a strong personality who can exist for 7 minutes at a time, show us a facet of his personality, disappear for weeks, months, maybe years at a time, then reappear and still be recognizeable and entertaining. His possibilities were not exhausted by any single episode. The trick was not to sustain seven minutes, but to live for 50 years. And once you've sustained over 56 years of amazing popularity with one generation after another all over the world, it's hardly likely you're going to have much trouble sustaining a 90 minute feature.













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