For you that either are too young to know or who are really brain dead, the GI Joe cartoon was a Marvel/Sunbow cartoon series that began in 1983 with GI Joe: A Real American Hero, a five part special. It was followed by another five parter: The Revenge of Cobra (GI Joe II) in 1984 and then became a regular series in 1985.

It continued to air until 1995 on the USA network. The show is about a military special forces group saving the world from a terrorist group called Cobra. It had excellent animation, a sensational voice cast and the greatest audio and video editing ever.













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While Hasbro was considering a return of G.I.Joe in the early 1980s, the two main forces at Hasbro behind creating the 3 3/4" line were Bob Prupis and Kirk Bozigian. The figures themselves were designed by Hasbro's artists and creators. Lastly, Larry Hama was the writer of the Marvel Comics G.I.Joe comic book for its entire 12 year run, wrote many of the filecards that accompanied the figures, and had a huge influence on the success of G.I.Joe.

At its peak, the G.I.Joe logo could be found on everything - school supplies, several video games, an electric train set, a card game, many lunch boxes, board games, puzzles, several sets of trading cards, several lines of comic books by two different companies, posters, party supplies, two separate cartoons done by two different companies, and a motion picture.

When the 3 3/4" G.I.Joe toy line was cancelled in 1994, it was generally assumed that it was due to waning interest and poor sales. The official reason given by Hasbro was due to loss of market share to other "tougher" toys like X-Men and Power Rangers.